Content creater, YouTuber, model and vlogger Zeinab Harake takes a break from her vlogs and pranks, mothering moments and possibly from her controversial break from partner and rapper Skusta Clee last summer, the social media star is now an endorser of Beutéderm.
Beutéderm Corporation jumpstarted its month-long 13th anniversary celebration with the official launch of Harake as oral care brand ambassador for the brand’s Koreisu Family Toothpaste and Etré Clair.
Zeinab is known to occasionally talk about the importance of dental and oral health, making her the perfect brand ambassador for Koreisu and Etré Clair.
“For me, we really need to take care and prioritize oral hygiene. I always remind the viewers of my vlogs that we must brush our teeth three times a day,” she said.
Beautéderm’s Koreisu Family Toothpaste is an oral hygiene essential that is fluoride-free and triclosan-free. It’s formulated with sodium bicarbonate (baking soda) and is also a whitening toothpaste. Etré Clair is a line of antibacterial minty mouthwash and mouth spray that is part of the brand’s all-natural oral care products.
“It’s such an honor to be part of the Beautéderm family. I really felt the love and warmth when they welcomed me,” Harake said. “I feel so grateful that they trusted me to represent Koreisu because it is so different from all the toothpastes that I used in the past. Etré Clair is also perfect as it freshens my breath and protects my mouth in an instant. I could really feel that my teeth and gums are fully protected with Koreisu and Etré Clair… nasa next level talaga sila.”
Beautéderm president and CEO Rhea Anicoche-Tan is equally thrilled to have Zeinab onboard her growing Beautéderm family. “Zeinab is a very welcome addition to the family and she will surely be very instrumental for us to reach a younger and wider market because of her awesome platforms,” Anicoche-Tan said.
Sarah Geronimo and Mimiyuuuh for TNT.
New Sarah G and Mimiyuuuh dance trend?
After many years of some “last dance syndrome” in the form of “Tala,” pop star Sarah Geronimo may just have another trending dance in the making with her latest music video with YouTuber Mimiyuuuh.
Their first ever video collab starts meant to encourage Filipinos to get their sense of joy or saya going in these challenging times.
Titled “Tuloy Ang Saya,” TNT’s latest music video shows both celebrity endorsers in a catchy song-and-dance performance that highlights how Filipinos can find simple ways to stay happy and productive by connecting with loved ones on social media, destressing on TikTok with co-workers, bonding with friends via online games, learning new things on YouTube or even starting out a small online business.
The campaign video also capitalizes on the song’s LSS-inducing message: “Sa TNT, tuloy ang saya — kahit nagigipit, dyan tayo kakapit, problema’y maitatawid.”
Sarah shared her own saya over the new project: “Masaya po ako na among my first projects is this music video with Mimiyuuuh na may importanteng mensahe: Kahit ano pa pong pagsubok ang dinadaanan natin, sama-sama natin ‘tong lalagpasan at nandito lang kami ng TNT para ituloy ang sayang makakapitan saan man kayo sa bansa.”
On the other hand, Mimiyuuuh is still in disbelief of being chosen in the dream collaboration with the multi-awarded performer.
“Nagpapasalamat ako sa TNT for this once in a lifetime opportunity to collaborate in a music video with the Popstar Royalty! We had so much fun shooting this at nakaka-proud po to be part of a project that celebrates the Filipinos’ strength and positivity lalo na during these challenging times. Truly, sa TNT, tuloy ang saya!” Mimiyuuh said.