Everyone’s favorite lollipop Chupa Chups recently celebrated Lolliday by bringing timeless Filipino street fun and games to the SM Megamall Fashion Hall, where a giant Chupa Chups lollipop holds court and has become an Instagram mainstay for mallgoers.
Visitors sauntering through the hall were surprised to find themselves standing on a huge board game on the floor, and more surprised still to hear a voice-over announce that anyone who was standing alone on one of the board steps would take home a giant lollipop from Chupa Chups.
And there were stations all around featuring Pinoy-inspired games and activities such as “piko,” “guitar,” “ice cream” and “parol,” with prizes awaiting the winners in each station.
Also on hand to entertain the crowds of friends and families participating in the games were guest celebrities Kimpoy Feliciano, Jeanette Ong, and Melissa Ricks and her daughter Kiera.
The activities were all part of Chupa Chups’ Lolliday, which aims to celebrate simple joys and life’s small wins, especially among kids, after two years of restrictions in people’s lives due to the global pandemic.
Since 1958, the famous lollipop has been bringing happiness to kids and kids at heart alike with its famous candy, the signature flower logo of which was designed in the late ‘60s by no less than famous artist Salvador Dalí.
Chupa Chups is available in all SM Snacks outlets and other leading supermarkets, convenience stores and e-commerce platforms. Lolliday was brought over by Perfetti Van Melle, a company producing and distributing candies and chewing gum, and Chupa Chups Philippines.