Iloilo City and SM Prime collaborate on PPP to redevelop 2 city public markets

In line with the national government’s thrust to transform the Philippines through PPPs and collaborations between LGUs and the private sector, Iloilo City Mayor Jerry Treñas recently signed the lease agreement with SM Prime Holdings, Inc. for the redevelopment of the Central and Terminal Markets in the bustling southern capital. SM is investing P1.5 billion to P2.5 billion in the project.

“Wherever we can, we do markets for Micro, Small and Medium enterprises (MSMEs) and small vendors in the same city where we have SM malls”, said Tan in an interview on the partnership. “SM has long been a part of Iloilo City, and it is now time for us to give back to the city.”

Tan cited that SM has partnered in the past with LGUs for such projects as the Marketmall in Dasmarinas, Cavite, which was well-received by the community as it has transformed the public market into a spacious, safe, clean and more complete marketplace where both MSMEs and national brands are thriving.

“As a home for small businesses, the vendors of the public markets have a place where they can grow, as the synergy between the established SM brand and those who are starting out has always been good for the customers, the businesses and the city,” said Tan.

Top row (left to right): Iloilo Vice Mayor Jeffrey Ganzon, Iloilo Mayor Jerry Treñas, SM Prime President Jeffrey Lim, SM Supermalls President Steven Tan and SM Supermalls Senior Vice President Bien Mateo.
Bottom row (left to right): Emily Terolv- Peripheral Mabini, Lelibeth Villaran – Variety Section, Linda Roque – Annex Rizal, Ma. Paz Eclarinal – Back Fuentes (VP of Iloilo International Market Vendors Association), Johna Reyes – Meat Section, Valentina Estember – Rice and Grains (Board of Directors of New Iloilo International Market Vendors Association) and Philip Lim – Peripheral De Leon.


The modern markets will have retail spaces and ample parking, and will bring in not only more local customers, but hopefully will also spur tourism as it will be a showcase of the best the city has to offer in terms of local products and well-loved Ilonggo food specialties.

“The MSMEs and vendors would definitely be selling more as it will be a convergence zone for the growth of micro, small and medium businesses.” added Tan.

Treñas clarified that the management of the markets would remain with the city government through the Local Economic Enterprise Office. “The city government will operate the markets. It will continue to deal with the vendors,” he said. He assured the vendors that their suggestions during the consultations would be considered.

Treñas said this is one of the many redevelopment projects ongoing and planned for the city.

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