SM City Santa Rosa launches the HAFFINESS Franchise Roadshow

Small businesses are the backbone of every economy. Apart from being an employer to many individuals, they also promote consumer spending and, in turn, bolster investor confidence.

In line with the current challenges, the national and local governments, alongside the private sector, have taken strides to lessen the effects of the ongoing global dilemma by alleviating small enterprises during these extraordinary times.

The HAFFINESS Franchise Roadshow, a project launched by the Association of Filipino Franchisers Inc. (AFFI), aims to connect aspiring entrepreneurs, OFWs and retirees to franchisors of successful enterprises. It was launched at SM City Santa Rosa on 19 August, with 18 franchisor-members taking part to showcase their brands before aspiring and recovering entrepreneurs. Aside from exhibitors, expert speakers shared development strategies to help MSMEs expand their businesses in the current business climate.

In his welcome remarks, AFFI President Jaypee Morales mentioned that as the country’s premier trade association that focuses on helping MSMEs, AFFI aims to provide technical assistance such as effective trade and research coaching to prospective entrepreneurs. He also cited how SM has helped plenty of MSMEs—through their tenants who have grown with them. He also recognized the other partners of AFFI from the private sector and the national government through the Department of Trade and Industry.

Laguna Economic Development and Investment Promotions Office (LEDIPO) Head Fatima Elenor Villasenor made a special appearance to wish the entrepreneurs the best of luck amid these trying times and recognize the value of MSMEs as the lifeline of the national economy and the largest employer of many Filipinos.

The event continues until Sunday, with each business presenting franchise offers and deals to interested entrepreneurs.

For those in the Pampanga and North Luzon area, the next leg of the HAFFINESS Franchise Roadshow will be on 23-25 September at SM City Clark. All entrepreneurs are invited to visit and see what franchise opportunities are in store for them.

To register, call or message Chel Pamisa at 09761789296 or email at To know more about the HAFFINESS Franchise Roadshow, visit

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