7-millionth unit production milestone reached

Honda Philippines Inc., the country’s leading motorcycle manufacturer, recently achieved its seven-millionth unit locally produced at its 20-hectare plant in Batangas.

To commemorate this, a special TMX125 Alpha edition, sporting a Café-Racer-inspired design rolled out from this plant. The motorcycle model has been made known as a business category model due to its high quality, power and affordability. But over the years, custom bike enthusiasts created a trend, making this bike for solo use due to its simplicity and ease for modification.

This unique ride is powered by the legendary overhead valve engine, which uses a push rod to balance acceleration and control. The result is hours of easy and hassle-free riding experience on a remarkably fuel-efficient consumption at 62.5km/L, making it the perfect everyday bike.

Honda Philippines Inc. president Susumu Mitsuishi (right) and executive vice president Kohei Yamamoto present the special TMX125 Alpha Edition.

“The achievement of the seven-millionth production milestone serves as an affirmation of HPI’s commitment to continuously respond to the customers’ need for mobility, as we realize Honda’s Global Vision to “serve people worldwide with the joy of expanding their life’s potential ,” HPI president, Susumu Mitsuishi, says.

“We aim to improve our customers’ daily lives through experiencing Honda products and services that exceed their expectations.”

Aside from TMX125 ALPHA, HPI offers a complete range of motorcycles that dominate the streets. The collection ranges from big bikes to scooters, from on-road sports to off-road sports models. There are several underbone and business motorcycles, as well.

Workers prep the motorcycle units before roll out.

At its Batangas plant, HPI employs processes designed to put safe, efficient, economical, and environment-friendly technology at the service of people and the community. It traces its roots in 1964 when Mariwasa-Distribution, Inc. was established. An agreement between Mariwasa-Distribution, Inc. and Honda Motor Co. Ltd. of Japan led to the formation of Mariwasa-Honda Inc. in 1973, before the company was renamed to Honda Philippines Inc. in 1983.

Despite the challenges brought about by Covid-19 pandemic, HPI remained resilient and took the opportunity to further grow the business in this “new normal” era. The company consistently achieves its yearly targets and maintains the number one rank in terms of market share among the motorcycle manufacturers in the country.

This milestone was also made possible by Honda’s strong business partners, stakeholders and most especially its valued and loyal Filipino customers.

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