As people are returning to work and public vehicles are back to having pre-pandemic crowds, the exteriors of buses and other vehicles are also contributing to changing the city’s landscape. With the influx of commuters in and out of the metro, big brands are capitalizing on the number of people who may view its ads on the vehicles.
Besides enhancing the aesthetics of the place with messages rendered with visual impact, transit advertising can also offer a wider reach as vehicles move from one location to another.
Jungle.com defines bus advertising as often being referred to as “‘billboards on wheels.’ a form of transit advertising that belongs to the out-of-home advertising channel. Transit advertising refers to any promotional materials that aim to catch customers outdoors or when they are not at home. It is a form of OOH advertising where advertisements are placed in or on modes of public transportation or in public transportation areas. Examples of transit advertising include ads placed on the sides of buses, trains, and taxis, inside subway cars and bus stations, and near train or bus platforms.”
The website also cites that unlike TV or digital ads, bus advertising remains constant and cannot be disrupted or turned off. Naturally, its reach is wider as it is not only exposed to drivers and passengers but to drivers viewing the bus add from the road, as well was the public in bus stations.
In the Philippines, Digital Out of Home offers various outlets for outdoor advertising. It has over 3,700 ad platforms located in high traffic places around the Philippines, which assures brands get their maximum exposure in terms of awareness and visibility.
DOOH advertising makes digital transformation amongst companies an exciting development in the new-normal as media networks are equipped to stream various ads in one billboard and offer
high-definition brands. Learn more about DOOH on its website www.dooh.ph.