Enhyphen to visit Phl as BYS ambassador

BYS Philippines is bringing new Korean faces in the country. It first announced the news on the last day of the BYS Fashion Week, a celebration of creativity, sustainability, and authenticity in light of its 10th anniversary.

After Park Seo-joon, Hwang In-youp, Song Kang, and Han So-hee come South Korean group Enhypen who will now helm the brand’s You Play You campaign.

Angie Goyena, president of iFace, the distributor of the Australian brand, said: “We have to be in the now, with one foot in the future, constantly surprising and delighting our customers with cut-through
product-lines, collaborations, and endorsers. And we’ve got to top ourselves especially on our 10th anniversary. Enhypen is perfect with their playful edge, creativity, and personality.”

Enhyphen was chosen as BYS Philippines ambassador for its visual and musical creativity and versatility that mirror the brand’s ethos. Its group name, which is derived from the punctuation mark hyphen, also plays a role in this collaboration. Both Enhyphen and BYS aim to connect people regardless of their differences.

Goyena also revealed that the seven-member boy group will be visiting the country “for a very special occasion, of course.” Like Hwang
In-youp, the group will also hold a Fun Meet on 3 December at the Araneta Coliseum.

For more information, follow BYS Philippines’ social media pages:
@BYSPhilippines on Facebook and @byscosmetics_ph on Instagram.


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