Toyota banks on ‘T-Sure’ vehicles

In response to the rising demand in reliable and flexible mobility options, leading mobility company Toyota Motor Philippines announced that it is further expanding the possibilities for its customers by strengthening its used vehicle program.

Now called “T-Sure, Toyota Quality Pre-owned Cars,” the program offers an alternative to consumers who are looking for worry-free car purchase options without compromising quality, value, safety, and excellent service.

Previously known as Toyota Certified Used Vehicle, T-Sure will now be the brand that will be used in Toyota dealerships that will be offering quality used cars to their clientele.

TMP senior vice president for marketing Masatoshi Toiya explained the name change saying, “the “T” stands for Toyota and “Sure” denotes trustworthiness. This new brand name sends a strong message that customers can have peace of mind in transacting with a T-Sure dealer, whether he is trading in an old vehicle or buying a pre-owned car.”

After 10 years of running its used vehicle program, TMP saw it fit to further drive growth by improving the operational efficiency of the Toyota dealer network and addressing the concerns that used car customers are encountering.

T-SURE will now be the brand that will be used in Toyota dealerships that will be offering quality used cars to their clientele.

Being well-integrated into the Toyota business, the T-Sure Program seamlessly has a well-established systematic operation for assessment, refurbishment, pricing, certification, and warranty to ensure the quality of vehicle condition of every unit.

Among major improvements made include the expansion of T-Sure dealer outlets nationwide which can offer trade-in deals and selling of pre-owned cars. All outlets are now accepting trade-ins, while T-Sure Retail outlets have increased to 29 outlets as of September 2022. TMP targets to end the year with 33 T-Sure retail dealers.

T-Sure improved its product offerings, with its three types of products at varied price points to better fit customers’ needs and budget: Toyota Certified Elite, T-Sure’s premium product with one-year warranty on engine and transmission, which can be claimed at any Toyota outlet nationwide; Toyota Value Plus, with three-month warranty on engine and transmission, which can be claimed at selling dealer only; and Toyota Value Lite, without warranty but went through the same stringent standard process of vehicle check to ensure its quality when driven out the dealer.

Customers are also assured of fair pricing because TMP uses a T-Sure Used Car app with a built-in pricing tool showing real-time price range of various models, depending on quality level and local market pricing. To help customers in their budget, they may also avail of affordable financing scheme through TFSPH (Toyota Financial Services Philippines), which offers a much-improved affordable package for all T-Sure vehicles, now with longer payment terms and expanded coverage up to nine-year old vehicles. In addition, competitive packages from Toyota Insure and after sales service, tailor-fit to the needs of pre-owned car customers, may be availed on top of the purchased T-Sure unit.

TMP’s T-Sure Program is anchored on Toyota’s commitment to quality, durability and reliability, as well as its philosophy to strengthen customer satisfaction and retention. Likewise, aligned with Toyota’s Global Vision of “Creating Mobility for All”, the T-Sure Program is part of Toyota’s value chain that aims to provide another means for people to acquire a Toyota – that of acquiring a pre-owned car without sacrificing quality.
As part of its business strategy, TMP aims to expand its customer base through the T-Sure Program by rewarding customer loyalty with the best deal when they sell or trade-in their vehicle and by capturing customers who need quality pre-owned vehicles.

For the benefit of customers, the T-Sure program provides access to a one-stop-shop for Toyota’s products and services (for New Car, Used Car, After Sales Service), giving them the ease in transacting with authorized Toyota Dealers and experience the same transparent and excellent customer service.

Toiya shared that the used car business in the Philippines is still in its infancy stage that is why Toyota sees a big potential to capture this market. “We are closely collaborating with our Dealer network to grab this opportunity to leverage Toyota’s huge customer base and further elevate customer satisfaction and retention,” he added.

As of this writing, there are 29 Toyota outlets offering T-Sure vehicles. For Luzon and Metro Manila, these are Toyota Alabang, Toyota Bacoor, Toyota Balintawak, Toyota Bataan, Toyota Batangas, Toyota Bicutan, Toyota Calamba, Toyota Calapan, Toyota Dagupan, Toyota Global City, Toyota Makati, Toyota Manila Bay, Toyota Pasig, Toyota Pasong Tamo, Toyota Plaridel, Toyota Quezon Avenue, Toyota San Pablo, Toyota Santa Rosa, Toyota Silang and Toyota Taytay, Rizal.

For Visayas and Mindanao, authorized T-Sure retail outlets are Toyota Cagayan de Oro, Toyota Cebu City, Toyota Iloilo, Toyota Lapu-Lapu, Toyota Mabolo, Toyota Mandaue North and South, Toyota Tacloban and Toyota Talisay.

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