A shift in operations enabled FooDee Global Concepts to survive the first two years of the pandemic. In an interview for Booky Guide, Eric Thomas Dee, chief operating officer of the restaurant group, said increasing their delivery service to 80 to 90 percent of their operations and “accelerating their digital initiatives” kept the business going.
Now that dining out is back, FGC’s Mesa brand has unveiled its campaign, “Road to 100,” aiming to achieve this number of stores by 2025.
Backing up its big dreams is actor Dingdong Dantes, who signed up once more to be the face of the Filipino casual dining concept.
A giant billboard atop Mesa headquarters at One Corporate Central in Mandaluyong City showcases this partnership.
The Dee family has been in the F&B industry for more than 30 years. FooDee Global Concepts is run by Eric with his father Rikki. The company brought in Michelin star brands such as Tim Ho Wan and Hawker Chan, and also manages other homegrown brands like Pound, Sunnies Café, and many others.
“Our aim to accelerate opening more Mesa branches nationwide and even abroad is stronger with our continued tie with brand ambassador, Dingdong Dantes. He shares Mesa brand values and embodies the character of a wholesome and modern Filipino family man,” Dee said.
Dantes, at a recent dinner held at the Mesa branch in Rockwell, said he truly enjoys the brand’s Pomelo Salad, Laing Two Ways, Crunchy Pork Sisig, Sinigang in Pineapple and Guava, Binagoongang ni Kaka and desserts like Crispy Leche Flan, Sapin Sapin Two Ways, Guinumis, and its bestselling Halo-Halo.
Its signature dish, Crispchon, is a crispy, deep-fried piglet wrapped in malunggay crepe with cucumber, leeks, wansoy and served with four store-made sauces — also recognized as the “Best Crispchon in the World” by Taste Atlas.