When Erlinda Caring chanced upon a Globe SIM Registration Assistance Desk on her recent trip to a mall in Bacolod City, the 68-year-old took the opportunity to register her SIM. She didn’t want to cram close to the deadline or risk losing her TM SIM, which she has used for some 20 years.
“My children were busy, and I saw SIM registration in my area, so I grabbed the opportunity to register my SIM Card,” Caring, a primary phone user, told Globe brand ambassadors who manned the assistance desk on 27 January, the day of her visit.
Caring, of Barangay Alijis, Bacolod City, was ready with two valid IDs and her SIM and gamely posed for a photo to complete her registration. It took her all of 5 minutes.
A loyal TM user, Caring, shared that she has kept her SIM the same as it has been convenient to use. “TM load is affordable and has a fast signal, too,” she said.
Globe has started rolling out SIM Registration Assistance Desks in strategic locations across the country to help seniors and primary phone users like Caring register their SIMs within the deadline conveniently.
This is among Globe’s initiatives to reach out to as many customers as possible and get their SIMs registered before the 26 April deadline. Those who fail to register will have their SIMs deactivated.
“We are going where our customers are, bringing SIM registration assistance desks to strategic locations. We want to ensure that those facing challenges in registering their SIMs get the help they need,” said Cleo Santos, Head of Globe’s Channel Management Group.