Nissan Philippines recently announced a stronger 2023 with more exciting products and services during its annual media thanksgiving event held at the Grand Hyatt Manila.
In a night of fellowship and celebration, the carmaker’s president, Juan Manuel Hoyos started the festivities by highlighting the brand’s major milestones in 2022. These milestones include: The Blue Switch initiative launch and the many partnerships with private and government stakeholders under the program; e-Power technology introduction; Nissan Kicks e-Power and Livina launches; digitization efforts like the Nissan Assist app and upgrades to some of the brand’s most popular name plates such as the Navara CalibreX, Urvan and Leaf.
Hoyos also made a special announcement on the upcoming price reduction of the Leaf given the newly released Executive Order on the temporary modification of tariff rates on imported electric vehicles in the country.
Notably, the head honcho gave a preview on what the media can expect from Nissan this year, stating a showcase of “speed, excitement and performance” which led to assumptions of the local arrival of the new 400Z.
There have been reports since last year about the entry of the 400Z this year.
It will come with a modern design that brings back some elements from the iconic 240Z and the 300ZX models. It sports sleek headlights with a wide rectangular front intake, a long hood, and a fastback outluine to complete the sports car look.
While the instrumental panel will be digital, a few mechanical gauges will be retained for the retro-inspired styling. The 2-seater sports car features bucket seats.
The Nissan 400Z had its global launch last year.
We turned to further building the brand by conquering new segments and improving the customer experience through digitization. We also focused on strengthening our electrification strategy by expanding our Blue Switch ecosystem with our new partners and by bringing in e-Power technology that offers Filipinos a glimpse of sustainable mobility.
Hoyos acknowledged the tough times brought about by the pandemic.
“We understand that 2022 was a difficult time for the entire industry. Faced with this challenge, Nissan did dare to do what others don’t by pivoting and shifting its priorities,” he said.
“We turned to further building the brand by conquering new segments and improving the customer experience through digitization. We also focused on strengthening our electrification strategy by expanding our Blue Switch ecosystem with our new partners and by bringing in e-Power technology that offers Filipinos a glimpse of sustainable mobility,” he added.