Media giant GMA Network continued to widen its viewership and reach in 2022, while further strengthening its dominance across online platforms.
Based on Nielsen TV Audience Measurement data from January to December 2022, GMA Network’s combined people net reach, including GTV and its other digital channels, was at 96 percent or 78 million viewers in Total Philippines.
GMA, GTV, and the network’s digital channels I Heart Movies, Heart of Asia, and Hallypop registered a combined people audience share of 59.5 percent in Total Philippines.
GMA was the most watched channel in Total Philippines for the said period, with 42.7 percent people audience share.
GTV, the network’s second free-to-air channel, sustained its lead over counterparts TV5, A2Z, and Kapamilya Channel. GTV logged a people audience share of 10.5 percent in Total Philippines against its closest rival TV5, which got 9.8 percent.
Out of the top 30 programs in Total Philippines for 2022, 28 were from GMA. The network swept the top 12 spots with hit series Lolong taking the number one spot. Completing the top 12 shows were 24 Oras; Kapuso Mo, Jessica Soho; First Lady; Maria Clara at Ibarra; Running Man PH; Happy ToGetHer; Bolera; The World Between Us; I Left My Heart in Sorsogon; Magpakailanman; and Jose & Maria’s Bonggang Villa.
GMA further widened its reach with a total of 95 TV stations all over the country, including its new Ilocos Norte station. Alongside its analog broadcast stations are its digital TV broadcast stations, which include the network’s Legazpi and Zamboanga stations.
On radio, GMA’s flagship AM and FM stations remained unrivaled in Mega Manila for 2022. Data from Nielsen’s Radio Audience Measurement showed that from January to December 2022, Super Radyo DZBB recorded an audience share of 37.4 percent, beating its closest competitor DZRH’s 31.2 percent. DZBB likewise posted a total reach of 1.4 million listeners — way ahead of DZRH’s 755,840.
Meanwhile, its FM counterpart, Barangay LS 97.1, tallied a 38.5 percent total audience share for 2022, which was more than double the 14.8 percent of its nearest competitor, DZMB. It also recorded a total reach of 6.6 million listeners, ahead of DZMB’s 4 million listeners.
Outside Metro Manila, GMA Network also strengthened its dominance in key regional cities. Metro Cities TV Audience Measurement (MCTAM) 2022 data showed that GMA reached 99 percent or an estimated 344,000 viewers in Metro Dagupan; 93 percent (2 million viewers) in Metro Cebu; and 96 percent (2 million viewers) in Metro Davao.
Reaching Filipinos beyond TV and radio, GMA Network has demonstrated its solid dominance across various digital platforms, outperforming rivals in just two weeks of 2023.
From 1 to 15 January, the network’s official YouTube channel (GMANetwork) has beaten ABS-CBN’s in terms of views. GMA Network tallied a total of 167 million views against ABS-CBN Entertainment’s 158 million views.
GMA Integrated News on YouTube recorded 61.5 million views — way ahead of ABS-CBN News’ 35 million. GMA Public Affairs’ YouTube channel likewise beat ABS-CBN News with 59.3 million views.
The network’s official website, GMANetwork.com, has generated an average of 3.7 million organic traffic for the first 15 days of the year according to SEO tool Semrush.
GMA Network’s official Facebook page continues to gain traction with 22,702,130 likes as of 31 January. The page has logged 218 million views from videos posted during the month of January based on data from Tubular Labs.