RELX International unveiled its new and upgraded brand identity and strategy. The new branding conveys the brand’s continued focus on providing the best quality and inspiring e-cigarette products to users worldwide. It also communicates the brand’s focus on championing and supporting RELX users who embrace change and constantly explore new possibilities.
The new year marked the launch of the refreshed look for all its products. The company’s new branding, the RELX Ray of Hope, embodies RELX International’s commitment to transforming lives and offering a better alternative to millions of adult smokers and e-cigarette users.
According to RELX International CEO Bing Du: “The rollout of our new look will happen gradually on our kiosks, physical stores, and online. We assure RELXers that with our refreshed look comes our strong commitment to helping millions of adult smokers find a better alternative to traditional cigarettes,” said Du. “Since we began in 2018, we have helped more than 22 million RELXers make the switch,” Du added.
New ray of hope
The brand identity involves three new core elements: the Phoenix Icon, the Ray of Hope, and the Color of the Sun.
The golden Phoenix is repeatedly reborn, rising from the ashes to live a new, restored, and renewed life. The Phoenix is a powerful beacon for RELX, bringing the timeless story to life for a brighter future.
Meanwhile, the Ray of Hope symbolizes the brighter future of possibility that RELX inspires. It is a beam of positivity and life, casting a warm glow on users’ lives and illuminating an incredible path ahead.
Under its new branding and revitalized brand purpose, RELX is focused on creating hope for its customers and providing high-quality, joyful, and convenient vape products.
“We are always exploring possibilities, and we are here to create hope for our customers who embrace change,” Du said. He added that the group finds strength in carrying on from the voices of their customers, and the company is responding “to return the strength of hope to them and smokers around the world.”
One pastry chef who shared her experience said: “I always worry about my taste buds from smoking. But since I picked up my RELX, my sense of taste has improved. Thanks for helping me quit cigarettes.”
Drawing inspiration from its customers’ stories and brand thrusts, RELX International is committed to empowering communities and taking compliance seriously with regulatory bodies and product standards.