They say the way to one’s heart is through the stomach, but there’s a shortcut right straight to it: The ears. That’s why sweet music, whisper of a loved one and nature’s sounds hit it right into one’s emotions.
Spotify knew this all along.
In a study conducted by the famous audio streaming, nearly 80 percent of Filipinos believe that music is vital when it comes to consuming content on love, dating, and relationships.
Some 53 percent of those surveyed relies on audio as “sound therapy” to cope with rough seasons of love, and while 40 percent of them agrees that podcasts helped them discover perspectives on love from different angles.
Just recently, Spotify launched “Parinig Mo With Spotify,” unveiling an all-new Pag-Ibig Hub with music and podcast playlists packed with Filipinos’ hugot tracks and podcasts.
Included are more than 50 new podcast episodes in collaboration with creators, such as Ang Walang Kwentang Podcast, skypodcast, Hugot Marcelo, Payaman
Insider, Zach Tabudlo, and many more. These podcasts are exclusively available on Spotify Free and Premium.
Inka Magnaye hosted the launch which featured Spotify Southeast Asia head of studios Carl Zuzarte, creators Antoinette Jadaone, and JP Habac, along with Spotify RADAR artist Zach Tabudlo, and psychologist and podcaster Riyan Portuguez.
They all took to the stage to discuss trends like “parinig” and “situationships.”
“From music and lyrics that move the heart to podcasts that discuss relationship statuses and anything in between, expressing and embracing love in all forms is an intrinsic part of the Filipino identity,” said Carl Zuzarte, Spotify head of studios for Southeast Asia. Spotify is constantly at work to create features, content, and moments, so that Filipinos have an audio-jowa, through every season of love.”
Ang Walang Kwentang Podcast creators Antoinette Jadaone and JP Habac discussed their insights into their content on the platform.
“We are passionate about empowering our fans to express and rethink their take on modern love. We feel energized knowing that we have a platform to share content that Filipinos love,” Jadaone said.
“Spotify’s podcast features such as video, Q&A, and polls have also enabled us to connect deeper with our fans, which is incredibly important when it comes to intimate topics,” Habac added.
Riyan Portuguez, the voice behind Kapwa Club podcast, weighed in on the psychology behind audio. She shared: “Studies have shown that when we listen to music, it affects our brain patterns through the release of dopamine. Whether you are listening to happy music or reflecting on your relationship status, I hope that audio empowers you to express yourself authentically.”
Spotify remains to be a platform for artists and podcasters to let their creativity blossom and flourish.
It aims to reach a demographic looking for insights on how to navigate the convoluted waterways of love and relationships.
Magnaye, creator of Sleeping Pill with Inka, reads love poems, guided meditations, positive affirmations and literature to her fans, encouraging them to prioritize self-love and foster a safe space.
Listeners can have access to Spotify Premium for only 149 for four months. The promo is valid from 11 to 14 February for users who have not tried Premium.