Thousands of Philippine Coast Guard officers and staff from the northernmost to the southernmost islands of the Philippines will now have access to #SaludoSaSerbisyo.
The PCG and Ayala recently signed a memorandum of understanding defining both parties’ commitment to address the various needs of PCG personnel through “Saludo sa Serbisyo,” Ayala’s comprehensive and sustainable needs-based program for the country’s uniformed servicemen.
“Today, we are glad to be able to find some comfort and convenience for the hardworking and dedicated men and women of the Coast Guard through the Saludo sa Serbisyo program of Ayala Corporation,” said Admiral Artemio Abu, PGC Commandant.
“Ayala Corporation has a rich history of giving generous support to the uniformed personnel as a way of extending gratitude to the men and women in the uniformed service who make so much sacrifices for the sake of our country,” he added.
Through “Saludo Sa Serbisyo,” the Ayala group offers convenient and expanded access to various products and services such as home and car ownership assistance, financial education, employment and livelihood and health and wellness, to name a few.
“As a nation surrounded by water, the Philippine Coast Guard is absolutely intrinsic to the safety of our nation,” said Jaime Augusto Zobel de Ayala, Chairman of Ayala Corporation. “Your genuine, selfless and tireless service to our country, which we have shown time and time again, inspires us to do so much more to do good.”
In his remarks, Zobel also recalled several instances when Ayala group and the PCG joined forces to address the immediate needs of Filipinos.
In 2020, the PCG helped the Ayala group deliver relief to families affected by the eruption of Taal. In the same year, when Super Typhoon Rolly hit the eastern islands of the Philippines, the PCG helped the group transport potable water for affected families from Albay to Catanduanes.
“Over the years Saludo Sa Serbisyo has assisted families in the veiling of their first home, their first car, and even their first business,” Zobel added. “As we continue our partnership moving forward, we remain committed to further ramp up our engagement with the Philippine Coast Guard.”
“Nakakatuwa pong marinig na (We’re happy to hear that) through Ayala, marami ang nagkaroon ng unang bahay, unang sasakyan, unang business opportunity (many of us were able to get our first home, our first car, our first business opportunity),” Abu responded.
“The Philippine Coast Guard has been looking after our countrymen, and it is truly comforting to know that there are organizations in the private sector willing to look after our Philippine Coast Guard personnel,” he added.
Other beneficiaries of Saludo sa Serbisyo include the Armed Forces of the Philippines, the Philippine National Police and the Bureau of Fire Protection.