Vincent Del Rosario III has every reason to be proud of homegrown streaming platform Vivamax.
The hit platform now owns a library of 408 titles with new ones coming out every week, along with the extensive, decades-rich catalogue of Viva Films and Viva Communications (formerly Viva Entertainment) titles that his father, trailblazing entertainment pillar “Boss” Vic Del Rosario, built up.
Vivamax has crossed the seven-million subscriber mark, and is accessible in more than 100 countries and territories including Asia, the Middle East, North America, Europe, Oceania, China, Africa and Central and South America.
How did Viva become the vanguard of Filipino streaming entertainment?
“We are always on the lookout for new business at Viva, and we saw streaming as an interesting addition to the existing outlets for films,” Del Rosario said.
The company was already in the process of putting up Vivamax when the Covid-19 pandemic happened.
“We worked double time to set it up and we went into full operations in February 2021. From there it just grew and grew,” he said, adding that they just “saw the opportunity and grabbed it.”
In keeping with Viva’s commitment to providing quality entertainment, Viva recently launched Viva One, a streaming platform with content geared for family and the general audience, distinct from Vivamax’s signature sexy offerings.
Aside from managing Vivamax, Del Rosario is also involved in the day-to-day operations of Viva Communications, which includes production of content for film, television and online media, music production and publishing, live shows and others.
Del Rosario was recently named one of the Rising Stars of the business world by The Business Manual during the Growth Con PH summit on 6 July. An honor well-deserved.