Salesforce, the AI customer relationship management platform and global technology company, recently announced a three-year Memorandum of Understanding with Ayala Foundation, the social development arm of the Ayala group of companies, to equip more women in the Philippines with digital and CRM (customer relationship management) skills.
Under the partnership, Salesforce will facilitate online workshops and digital skills learning for 185 Filipino women ages 18-24. These women are recipients of the U-Go Scholar Grant, a joint initiative by Ayala Foundation and education start-up U-Go to help Filipino women from disadvantaged backgrounds pursue higher education in order to increase female representation in the workforce.
The World Bank predicts that by 2050, an increase in female labor supply by 0.5 percentage points per year can increase GDP per capita in the Philippines by almost 10 percent. Salesforce’s partnership with Ayala Foundation aims to empower Filipino women with skills needed to participate in the digital economy.
A study by Asian Development Bank and LinkedIn also found that six of the last 10 candidates hired in the Philippines were required to possess basic digital literacy and skills, and two of the last 10 hires required advanced digital skills.
Salesforce will be conducting the training via bi-monthly virtual workshops covering topics such as data access and security best practices along with reporting and dashboards. Participants will also use Trailhead, Salesforce’s free online learning platform, to access curated learning modules, and develop critical skills for the future around AI, data and CRM at their own pace.
Through the training, the women can also tap on Salesforce solutions for various digital applications. Specifically, they will learn how to manage and configure Salesforce tools in order to understand and qualify data; design dashboards and reports to present data effectively; and identify data security and user access best practices.
Upon completion of their training, the participants will be awarded a Salesforce Admin Super Set credential, which will allow them to pursue jobs as a Salesforce Administrator and open pathways to other Salesforce roles such as developer, architect or business analyst in the future.
Salesforce commenced training for the first and second cohorts of Ayala Foundation’s U-Go Scholar Grant’s 185 recipients at the end of September, with plans to train more groups of women in the future.