Senator Nancy Binay on Wednesday raised concern over the “disconnected messaging” of the Marcos administration’s ad campaign, “We give the world the best — Philippines.”
While she appreciated the initiative of the government to boost the country in the global market, Binay said the transit ad on a London bus was bothersome and not aligned with the country’s tourism campaign.
According to a newspaper report a new wrap-around ad featuring the country’s brand was being rolled out in London.
“The bus ad features Filipina-British nurse May Parsons holding up a syringe, with the accompanying text: The nurse who gave the world’s first Covid-19 vaccine. A Filipina. WE GIVE THE WORLD OUR BEST. THE PHILIPPINES,” the news report said.
It said the country branding project was an initiative of the Office of the Presidential Adviser on Creative Communications, headed by Secretary Paul Soriano, “to enhance and execute the messaging system of the executive branch and the Office of the President as part of its mandate”