ArenaPlus, the 24/7 online sports betting app and the official sportsbook partner of the International Basketball Federation (FIBA), joined in creating a fun and unforgettable FIBA experience for Filipino basketball fans as the country hosts the FIBA World Basketball Cup 2023. As the leading sports betting company in the country, ArenaPlus devised multiple activities on the ground to add fun and entertainment to this momentous event.
To ensure a fun and “astig” FIBA experience, the brand-activated booths in Smart Araneta Coliseum and Mall of Asia (MOA) Arena, from 25 August to 10 September 2023, served a variety of entertaining activities and premium prizes that basketball fans could truly enjoy. The brand also participated in the FIBA Fan Zone stationed in MOA Music Hall, featuring activities, prizes, and groovy dance performances by the brand’s girl group “Astig Girls”. In addition, the said fan zone was visited by world-renowned NBA legends like Pau Gasol, Luis Scola, and Carmelo Antony, creating an unforgettable moment during the event.
The event also provided the perfect platform to introduce the brand’s newest and official brand ambassador, NBA superstar Jordan Clarkson, who represented the country in the tournament. In addition, the brand is in full support of the country’s national basketball team, GILAS Pilipinas, as it represented the Philippines in the said cup.
Recently, ArenaPlus signed a two-year partnership with the Samahang Basketbol ng Pilipinas and GILAS Pilipinas to reaffirm the brand’s ongoing commitment and support for sports.
As the official sportsbook partner of FIBA, ArenaPlus is fully committed to making the FIBA World Basketball Cup memorable to every Filipino basketball fan. The brand wholeheartedly supported the success of the said activity, making it enjoyable and truly cherished by Filipinos. ArenaPlus stands firm in its mission to support sports and make them more fun and enjoyable, anytime and anywhere.