After one year of effectively positioning itself as the country’s premier digital bank, GoTyme Bank doubles down on the value of personal connection amid the digitalization of banking services through its newest brand campaign. This multimedia push aims to illustrate the irreplaceable importance of the human touch — that despite GoTyme Bank’s digital nature, its customer service remains the most critical touchpoint in building meaningful relationships with clients.
Since its launch in October 2022, GoTyme Bank — a joint venture between the Gokongwei Group and Tyme Group, a Singaporean digital banking group focused on emerging markets — has kept to its promise of next-level banking by providing products and services that help Filipinos unlock their financial potential.
The response has been nothing short of successful: by August, two months before the anniversary of its launch, GoTyme Bank breached the one million customer mark, thanks to the digital platform’s consistent focus on human banking — the first in the Philippines with a “phygital” model, seamlessly blending the convenience of digital technology and human-led touchpoints in its operations.
The delicate crossover between digital technology and human touchpoints is encountered seamlessly from the moment a customer opens an account with GoTyme Bank: over 900 GoTyme Bank ambassadors are available throughout the country, ready to guide customers in opening their accounts via GoTyme Bank kiosks in critical areas. In a world of automated responses, customers can call, chat with, or email human personal bankers, available 24 hours a day, seven days a week.
To reinforce the personal connection and facilitate efficient customer service, GoTyme Bank ensures that one personal banker will deal with a customer’s concern.
This personal banker will respond to a chat in one minute, pick up a call in two minutes, or revert via email or direct message on social media within three hours. That said, GoTyme Bank promises no chatbots or call menus: Customers can speak directly to a human.
The GoTyme Bank campaign revolves around believing that “The more digital the world becomes, the more human a bank needs to be.”
It’s both a challenge and a responsibility especially relevant for digital banks — and GoTyme Bank pushes forward with the campaign to embody its commitment to being a human digital bank.
This integrated campaign launches in the form of a two-minute short film entitled The Lonely Bot, where the main character, Roboto, finds himself searching for someone he could find a real connection with.