Diablo draws $100M revenue

Blizzard’s gamble of taking the Diablo franchise to mobile is turning out to be a massive success as Diablo Immortal reportedly generated a staggering $100 million in revenue since its release in June.

When it was first announced, Diablo diehards frowned on the idea of crossing over the title to mobile and its free-to-play business model.

The game, however, has already been downloaded more than 20 million times across Android, Apple, and personal computers.

“The mobile version of Diablo Immortal from Blizzard has surpassed $100 million in global player spending across the App Store and Google Play in less than two months since its launch on 1 June 2022, Sensor Tower Store Intelligence data reveals,” Sensor Tower reported.

“The title has become one of the fastest video game IPs brought to mobile to hit the landmark, taking just eight weeks to reach the milestone.”

“Analyzing other top franchises, Sensor Tower’s IP tags show that Pokémon GO from Niantic took approximately 2 weeks to reach the landmark figure, while the next fastest after Diablo Immortal, Fire Emblem Heroes from Nintendo, took 10 weeks.”

Initial reviews of the game were brutal as Diablo Immortal was accused of being a pay-to-win.

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