The first-ever Philippine HUAWEI Ads Summit held in Manila was an afternoon of meaningful discussions on digital marketing by industry leaders such as AdSpark Inc., Dentsu Philippines, and Wavemaker Philippines. The afternoon session introduced capabilities within the HUAWEI ecosystem and its new self-serve ads platform — HUAWEI Ads — as well as insightful case studies and panel discussions led by digital industry leaders.
In his welcoming speech, Mr. Tan Donghui, the Vice President and Chief Strategy and Business Development Officer at Huawei Consumer Cloud Business, affirmed HUAWEI’s commitment to empowering its partners’ growth through its all-scenario mobile offerings. With HUAWEI Ads, the tech powerhouse promises to continue broadening its capabilities and provide solutions that would unlock growth opportunities in digital marketinging digital marketers.
Empower
“One of the event’s highlights was the panel discussion involving experienced advertising and tech leaders sharing their insights on topics such as Data-led Marketing in 2022, How First-Party Data could be leveraged, and the Pros & Cons of a walled garden ecosystem. The panel included Malcolm Wong, Vice President of Product Strategy & Product Management, Huawei APAC Region, Karen Tseng, Head of Global Business Development, Huawei, Gretchen Largoza, President & CEO of Adspark Inc., James Dalusong, Head of Programmatic at Dentsu Philippines, and Sherry Magno, Deputy Head of Precision at Wavemaker Philippines.
Leverage within Huawei’s mobile ecosystem
At the summit, the company showcased the capabilities of HUAWEI Ads on how it could help advertising partners achieve specific business goals. In the age of digital transformation, mobile ads have become the new vital touchpoint between competitive brands and their target audiences, making HUAWEI Ads a practical marketing resource that boasts 730 million global users within the world’s third largest mobile ecosystem.