e-Commerce shifts power paradigm

Online shopping has shifted the power paradigm from the retailer to the customers, with the mobile age pivoting the scale decisively towards the latter.

e-Commerce and rewards platform ShopBack Philippines is spearheading a new tagline — “For The Wins” — to translate all the small wins into a rewarding shopping experience and a smooth consumer journey for all its Filipino shoppers.

“Since our launch in 2015, our primary goal has always been to delight our customers by empowering them to be smarter shoppers,” says Prashant Kala, ShopBack Regional Director, APAC. “This is why we always aim to give the best deals and launch new products/features that influence them to make ideal purchasing decisions. With the ongoing travel resurgence, new brands onboard, and vouchers being launched, we are happy to continue serving our Filipino customers in the years to come.”

ShopBack: For The Wins

The tagline “For The Wins” is the main messaging of ShopBack’s global brand refresh. Through this idea, ShopBack hopes to empower consumers to celebrate their victories in life with a rewarding shopping experience.

“ShopBack believes in the power of small wins, applied consistently and continuously, and we work relentlessly to deliver smarter ways to shop and pay,” says Henry Chan, CEO, and co-founder of ShopBack. “We hope the rebrand brings out this message more strongly to our shoppers.”

“As we grow our network of partners and global brands, we will continue to engage shoppers across multiple touchpoints, help partners gain visibility and sales, and support them in achieving their victories through small wins,” he added.

The global rebrand refresh is a new chapter for ShopBack and the beginning of a brand new landscape for shoppers to celebrate their victories in life accompanied by a unique and rewarding shopping experience.

In celebration of its seventh year of providing a rewarding shopping experience in the country, ShopBack initiated a global brand refresh. The refresh signals exciting developments for ShopBack globally as it continues to cement its position as a leading player in the industry.

Since ShopBack’s successful launch in the Philippines in 2015, the brand has accumulated over 5.2 million users nationwide who have enjoyed the rewarding shopping experience that ShopBack offers with every transaction.

ShopBack has over 600 partner merchants in the country — across industries ranging from travel, fashion, tech, and marketplaces. The company has given back $SG23 million (P927 million) in cash to its consumers, and partnered brands have realized over $SG580 million in Gross Merchandise Value. Some online shopping partner merchants include Lazada, Shein, Shopee, Agoda, Klook, Samsung and many more.

In 2021, ShopBack also launched its vouchers product line in the country to allow shoppers to save more and earn additional cashback when they purchase vouchers from merchants like FoodPanda, Metromart PureGo and more.

ShopBack’s 7th-year feat

In line with the seventh-anniversary celebration, the brand invited over 70 partner merchants and media for Spark Talks, a panel discussion and data-sharing event that discussed the necessity to evolve and optimize growth in the ever-changing macro business landscape. The event happened this past 19 July, at the Makati Diamond Residences.

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