Local transport woes ignite Toyota’s mobility solutions

It was more than two years ago when the world was first struck by the pandemic. Other than the global health crisis, other dilemma plagued our local day-to-day living as the economy was shut down by nationwide lockdowns. Personal mobility was shackled by quarantine restrictions and public transportation stood to a halt.

It was here that Toyota Motor Philippines (TMP) realized that it had to do something about the problem. And to further add fuel to the fire, it was also around this time that the local carmaker’s own head honcho, Atsuhiro Okamoto first tried committing in our public roads. Here, it opened his eyes about the reality of public transportation in the country. Unlike in his own home country, Japan — here — inconvenience and discomfort abound.

Hence, to give light to our transporation woes, TMP recently launched the Toyota Mobility Solutions Philippines Inc. (TMSPH), a wholly owned subsidiary that will be a provider of mobility-related services.

With TMSPH, Toyota ventures into the development and offering of a range of ‘new mobility solutions’ to solve our transportation plight.

Along with automotive manufacturing and distribution businesses, providing 63,000 jobs for Filipinos, this effort furthers safety and comfort with TMSPH’s vehicle usership platforms, offered for both individuals and the business sector.

“This venture will better shape the industry’s role in building our modern societies and enriching human lives,” Okamoto said.

“We will accelerate the fulfillment of Toyota’s global mission to ‘Produce Happiness for All’ and vision to create ‘Mobility for All,” he added.

TMP and key government officials formally launch the new company with a toast.

As a wholly owned subsidiary, providing mobility-related services, spearheading TMSPH is TMP’s former first vice president Ma. Cristina Fe Arevalo.

For her, she sees TMP’s concept of “new mobility” as a suite of technology and data-driven lifestyle and business solutions that can address day-to-day challenges of moving people and goods from one point to another.

“We envision TMSPH to be at the center of the ‘new mobility’ ecosystem as an integrated, ‘one-stop’ mobility solutions provider to help advance businesses and address local communities’ needs,” she said.

She highlighted that TMSPH will primarily support the operating efficiency and growth of micro, small and medium-sized enterprises or MSME of various industries which are vital in driving economic growth.

TMSPH presented an initial pipeline of services which include fleet-connected service, on-demand shuttle booking app, car sharing or rental, logistics matching service, and fleet management service.
Additionally, TMSPH will complement Toyota Financial Services Philippines Corporation in promoting and managing units under its full operating lease product called Kinto.

The first of its kind among Toyota affiliates in the Southeast Asian region, TMSPH is considered as a “New Mobility Dojo” that is projected to modernize domestic mobility systems and Internet of Things, potentially creating employment opportunities.

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