Fil-Japan Venture to elevate customer experiences

Two giant property companies have joint forces, promising to change the real-estate landscape with its forthcoming design-driven projects.

On 9 August, and coinciding with its 50th anniversary, top Philippine developer Federal Land Inc. forged a strategic alliance with Japan’s Nomura Real Estate Development.

The venture, Federal Land NRE Global Inc. (FNG), aims to uplift modern living with projects that elevate design, efficiency, safety and sustainability amid the new-normal.

At the forefront of this partnership led by Federal Land chairperson Alfred Ty and NRE chair Eiji Kutsukake, Federal Land NRE Global Inc. is described in its press handout as “a combined century of impressive local and international real estate experience, outstanding business performance, and comprehensive expertise in all aspects of property development and management. Through Federal Land NRE Global Inc., Federal Land and Nomura Real Estate Development are bringing their respective stellar capabilities intended to elevate the way urban developments are undertaken.”

This marriage of two cultures and two industry leaders will see the seasoned insight and established position of Feder Land in the country, coupled with the best of Japanese innovation, technology, and design.

UPLIFT modern living in the new-normal is what Federal Land NRE Global Inc. (FNG) aims.

The group has announced its initial project, which incorporates four areas of land development with a total area of about 250 hectares in Metro Manila, Cavite and Cebu. These include an initial pipeline of residential, office, commercial and industrial facilities.

The venture aims to create 6,000 job opportunities within the first five years of operations, such as administrative, engineering, and construction-related positions.

Said to chairperson Alfred Ty: “This is a perfect marriage of vision and values. We share a common long-term outlook, anchored on creating world-class developments that enrich the way people live. It’s a true synergy wherein we raise each other’s performance, whether in architecture, technology, construction, management, or most importantly, to the quality of service rendered to our customers.”

Ty expounded: “We aim to make a difference. We want to create real-estate solutions that will elevate the living experience of customers to a higher level. We will introduce masterplanned communities in strategic locations, innovative features, sustainable solutions, and cutting-edge technologies that fit today’s evolving and modernizing lifestyle. That’s the vision of FNG.”

To further expand the partnership, FNG has also collaborated with Japan’s Isetan Mitsukoshi Holdings Ltd.. The proponents first collaborated on The Seasons Residences, a four-tower high-end residential development at Bonifacio Global City featuring distinct Japanese innovations. The partnership also brings the first Mitsukoshi to the Philippines.


PROSPECTS for the property sector are indeed bullish.

The success of The Seasons Residences cemented NRE’s confidence in Philippine real estate. Kutsukake said, “When we were looking for prospective investment opportunities outside Japan, we thought of the Philippines based on our experience with The Seasons Residences. The success led us to understand and foresee the country’s positive market potential and dramatic growth. It also solidified our trust in Federal Land since our first project together further proved that they share the same philosophy as NRE — and that is to build better products with high quality elements while nurturing respect for each other.”

As the real esate business continues to be robust with consumer and confidence on the upside and government infrastructure projects ongoing, prospects for the property sector are indeed bullish.
Ty said, “Launching FNG is an important milestone for Federal Land, a fitting landmark in our timeline as we celebrate our 50th year this 2022. We are also looking forward to supporting the economy’s recovery and opening global opportunities to the country.”

“We are thrilled to share our expertise and expand our services further in the Philippines alongside Federal Land,” added Kutsukake. “With FNG, we are creating more value to provide opportunities and nurture communities in various metropolises in the Philippines.”

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