Loyalty rewards program LIMITLESS signed a memorandum of agreement with ABS-CBN Foundation to launch a digital donation drive that will enable LIMITLESS members to use the points they earn to donate to the causes of the Foundation.
Using the LIMITLESS app, users can donate to the different causes of the Foundation including child welfare, environment protection, disaster risk reduction and relief operations, education and community development and empowerment.
“The ABS-CBN Foundation is pleased to work with partners that engage donors in innovative ways, especially through technology that helps make giving a part of everyday life. LIMITLESS enables generosity effortlessly,” said ABS-CBN Foundation managing director Roberta Lopez-Feliciano.
“We are very excited to partner with ABS-CBN Foundation to empower Filipinos through this new feature. Aside from shopping and earning points, our members now have the opportunity to help others with just a few taps on the app,” said LIMITLESS head of Commerce Kenneth Ocampo.
Aside from the funds raised on the app, Phoenix is also donating LIMITLESS vouchers to the Foundation.