Bermaz Auto Philippines, Inc., the local distributor of Mazda vehicles in the country, made its inception on 10 August 2012. Since then, it has been fruitful for the brand in the years that followed.
For the past decade, BAP brought in Mazda’s diverse lineup of stylish and award-winning vehicles: The Mazda2, Mazda3, Mazda6, CX-3, CX-30, CX-5, CX-8, CX-9, MX-5, and BT-50. Imbued with the head-turning Kodo design language, premium Japanese craftsmanship, and fuel-efficient Skyactiv Technology, it has helped Mazda carve in-roads in the local market.
Beyond just offering high-quality products to Filipino customers, Mazda Philippines revolutionized aftersales service by introducing the country’s first all-inclusive ownership program — Yojin3 in 2013.
This bundled a three-year warranty and three-year roadside assistance with three-year free periodic maintenance service. In 2020, this was extended to a five-year free service plan.
These aftersales initiatives helped Mazda rank first in the J.D. Power Customer Service Index in 2016 and 2019. This level of customer care can now be experienced through one of Mazda’s 16 3S dealerships nationwide.
Aside from giving great products and high level of customer service, the company also nurtured a close relationship with several Mazda car clubs.
Moreover, its commitment expanded to sustainability with the inauguration of its net zero 2.5-hectare facility in Cabuyao, Laguna known as the Mazda Center of Excellence in 2019. The facility can house 952 cars in its 12,269-square-meter covered vehicle depot. It generates its own electricity — up to 145,000-kWh annually using its 270 solar panels. The MCOE can also harvest and store up to 135,000 liters of rainwater, used for washing Mazda vehicles before delivery and for general housekeeping, all these as part of the brand’s global long-term vision of Sustainable Zoom-Zoom 2030.
In a ten-year span, the company also achieved other milestones, such as: MFI Polytechnic Institute partnership, helping 230 graduates with their careers; a feeding program at the height of the pandemic in 2020; lessening carbon dioxide emissions with its multi-solution approach for its powertrain options, wherein together with this is its Pilipinas Shell partnership, making it the first local carmaker to participate in a carbon offset program; tree-planting and animal-protection programs with Department of Environment and Natural Resources and Katala Foundation, respectively and many others.
“Mazda has gone a long way since we started back in 2012. We could not have done it without the support of our dealer partners, our owners, the various Mazda clubs, and the media,” the company head honcho, Steven Tan, said.
With such unwavering support, BAP and Mazda are creating a future in which people, the earth, and society can co-exist with cars — a celebration of driving and a strong emotional connection with each other.