Spotify launches video series with K-kop superstar

Audio streaming platform Spotify has launched a new global campaign with a series of videos starring Korean superstars B.I, ITZY and SEVENTEEN.

Fans can virtually join rapper B.I as he cruises through a futuristic digital metropolis, catch the girls of ITZY as they set up for an electrifying neon carnival, and escape with the boys of SEVENTEEN to a mysterious wonderland hidden in lush mountains.

RAPPER Kim Hanbin aka B.I.

The campaign also highlights Spotify’s flagship K-pop ON! playlist, set to be a hub for exclusive content to get up close and personal with K-pop stars.

Behind-the-scenes footage is also available on the platform, along with artist interviews.

The K-Pop ON! Playlist is a catalyst for emerging and established artists to reach fans with their music, and a platform for stans and casual fans to discover the best in K-pop.

It has scaled the genre beyond regional boundaries, languages, and cultures. Since launching in 2014, the playlist has drawn over four million followers worldwide and over two billion streams.

Following the release of the films, Spotify will continue to engage and inspire fans to turn on the K-pop movement with a pipeline of exclusive artist content.

Uncover your idols’ favorite tracks on @SpotifyKpop while tuning in to K-Pop ON! to engage with a series of exclusive reels featuring some of Hallyu’s biggest artists.


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