A joint project of the Indonesian Embassy in Manila and G20 Indonesia, in partnership with Bank Indonesia and SM, the Indonesia Trade Expo at SM Megamall was held in time for the celebration of the 77th anniversary of the Independence of the Republic of Indonesia.
It aimed to introduce and strengthen the awareness of Indonesian products to Filipino consumers — fashion and personal care items, handicrafts, and food and beverage products highlighting Indonesia’s rich culture, food, and lifestyle.
Indonesian ambassador Agus Widjojo led the opening ceremony in the presence of other Indonesian Embassy officials, SM representatives, and diplomats from other embassies.
During the three-day exposition, 20 Indonesian companies showcased their international and locally available products.
Indonesian restaurant, Bakmi Nyonya, offered authentic Indonesian dishes such as Nasi Goreng and Chicken Satay. Milkita candies from United Family Food Phil., Inc., Richeese and Richoco Big Rolls wafer from Enerlife Philippines Inc./Linkage Food, Marie Duo biscuits from Makarios Philippines and PT. Indofood CBP’s famous Indomie Instant noodles were among the crowd favorites. Popular Indonesian coffee brand Kopiko, and cereal mix Energen from PT. Mayora.
Alfamart Philippines, a joint venture between the SM Group and PT Sumber Alfaria Trijaya Tbk (Alfamart Indonesia) likewise had their grocery items displayed at the festival. Shoppers also got the chance to try Bawang Goreng or crispy fried shallots, Tempe (soybean) chips, and Cassava Chips from One Food under Bank Indonesia. Lucky guests got to take home varieties of Sasa Seasoned Flour and Sasa Coconut cream powder from Rodamas Inti Internasional.
The event also featured a cooking demo by Rodamas Inti Internasional using their signature seasoning products. The Indonesian Embassy staff also led cultural dances and promo games which the mallgoers enjoyed.