Creative, ambitious, and driven, today’s youth have shown time and again that they are indomitable in their pursuit of passion and purpose, forging new paths for themselves in fields of their choosing, while striving to make a difference with unwavering spirit and determination.
To celebrate this phenomenon, Samsung Electronics launched the second edition of #TeamUnstoppable regional brand campaign showcasing Gen Zs and millennials of Southeast Asia who faced challenges yet strive for greater heights.
Based on the theme “Together, We are Unstoppable,” the campaign collectively show young changemakers who are passionate about gaming, food, sustainability, social good, education, and fashion.
“Throughout the ups and downs of the past year, it has never been clearer that Gen Zs and millennials in Southeast Asia are unafraid to defy barriers and tap on technology to do good. Through #TeamUnstoppable 2022, we hope to build upon our successful run last year to inspire even more young digital natives in the region who are unafraid, undeterred and unwavering; to push their boundaries and creatively express how they will effect positive change in their communities on TikTok,” said Roy Lan, Regional Senior Brand Marketing Manager, Southeast Asia and Oceania at Samsung Electronics.
Karla Golosinda: Gamer with a mission
Karla Golosinda, who goes by Queen Wrecker, is among the few females in the male-dominated field of e-sports. She raises funds through live streaming for locals affected by natural disasters, and uses her platform to raise awareness about animal conservation and female empowerment.
Chau Bui: Unconventional fashionista
One of the top fashion influencers in Vietnam, Chau Bui unapologetically stayed true to herself and built her unique identity and inspired others to do the same. Beyond bringing fashion from Vietnam into the global eye, Chau Bui is also on a mission to build a more inclusive and accountable fashion industry, leveraging her social media network to promote health, wellness and sustainability efforts while helping the less privileged.
(from left): Neng Sarun, Jerome Polin, Jabir Meftah, and Jason Chua.
Jason Chua: Brash chef with a big heart
Having to fend for himself from the age of 15, Jason Chua was determined to find success on his own terms in Singapore. At 26, he turned his passion for cooking into a career by starting his own food stall, Beng Who Cooks. At the height of the pandemic, Jason gave out thousands of free meals to hardest
-hit Singaporeans, and today continues to make a difference by imparting valuable life skills and providing employment to those in need at his now expanded F&B business.
Jerome Polin: Championing fun and accessible education
Jerome Polin from Indonesia seeks to shift mindsets through engaging videos on YouTube, by sharing his love for Mathematics. Jerome’s long-standing passion for education feeds into a higher goal — to better the education system in his home country.
Jabir Meftah: Leader of Youth Leaders
Despite playing many different roles onscreen, Malaysian actor and model Jabir Meftah is an activist and civic leader from YouthCare, an organization that aims to rally young people around helping others and the environment, and to train youth leaders to continue building a better future.
Neng Sarun: Championing mindful pet ownership
Having spent much of his childhood in his father’s veterinary clinic, Neng Sarun’s love for animals led him to establish Thailand’s first pet wellness center, offering a novel combination of health and grooming services for better pet care — including education to improve the quality of life for animals in rural areas.