Accenture poised as digital services leader

Accenture is positioned as a leader in “The Forrester Wave™: Digital Experience Services In Asia Pacific, Q3 2022” report as it leads with a compelling digital experience vision and expansive service portfolio through Accenture Song — formerly Accenture Interactive — in the Asia Pacific region, and received the top ranking across the “Current Offering” and “Strategy” categories.

The Forrester report noted that compared with other vendors in the evaluation, Accenture is superior in CX insights, experience design and systems, and digital marketing and digital commerce strategy and implementation.

Accenture has one of the broadest portfolios of services to help marketing, business and technology stakeholders transform their customer engagement models and uses non-traditional business models such as joint ventures to accelerate customers’ transformation.

The company focuses on experience software from Adobe, Microsoft, Oracle, Salesforce and SAP and significant relationships with Alibaba, Amazon Web Services, Google, IBM and Medallia.

In addition, Accenture is identified to be a good fit for companies looking to accelerate their growth by reimagining customer engagement across marketing, commerce and product touchpoints.

One reference customer praised Accenture’s program management capabilities and ability to orchestrate value in a complex and highly political corporate environment. Another welcomed Accenture’s broad industry knowledge and strong innovation capabilities.

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