‘Blue ocean’ start-up innovates car wash services

A new player in the innovative arena of applications is making waves in the car wash industry as it transforms the business into a unique platform for cleaning cars hassle-free.

In his interview with the Daily Tribune’s digital morning show Gising Na!, Wash Me mobile car wash chief executive officer and founder Amando Calixto Jr. said that their business differs from the brick-and-mortar car wash where they provide their services on the doorsteps of their customers using a mobile application.

“The Wash Me business is as simple as we go to our customers instead of them going to our car wash shops. It is in demand right now because we can consider Wash Me as a ‘blue ocean’ business,” Calixto said, pertaining to yet unexploited or uncontested market space, such as their enterprise.

Wash Me is a platform application designed to bridge the gap between car owners who want quality car washing services and professional car washers. The company understands how important it is to maintain a clean car while saving customers valuable time.

Calixto said he went through the pains of bringing his automobile to car wash shops and waiting in long queues. That’s why he invented the solution to save time and effort for his customers.

“The idea is it’s just like Grab and Food Panda apps, downloadable on your mobile phones, and from there, you can book our services. Also, we can be reached through channels such as Facebook and the Viber community, where customers can book directly, which already have thousands of members. So, we try to change the business dynamics wherein you can avail car wash services, not only on weekends but throughout the week or anytime you want,” Calixto explained.

Further, the company is envisioned to make life easier for car owners who value their time, as they want to bring car owners the easiest, most secure, affordable, and most convenient way to give their car a new, refreshing look by connecting them with professional and reliable car washers within their reach.

Wash Me’s online application allows customers who intend to wash their cars to connect with the nearest car wash by enabling them to book an appointment via phone with just a few clicks.

Calixto said he started the company in 2019 or before the Covid-19 pandemic hit the country, but surprisingly, the business boomed in which they are now expanding even outside Metro Manila.

“As of today, we are available in the NCR, Region 4A, including Cavite, Laguna and Rizal. And we are open now for franchises in different areas. Interested applicants need to send letters of intent to have a franchise; from there, we will evaluate,” he said.

Services offered by Wash Me include basic carwash, waterless car wash, and car wash with detailing.

“We are confident that we can make our business successful because I own an advertising company that we can utilize to make Wash Me the choice of the new breed of customers,” Calixto maintained.

Leave a Reply

Your email address will not be published. Required fields are marked *