Ever Bilena is introducing “AG in Everland” to celebrate the launch of its newest celebrity endorser, Alex Gonzaga on 19 September.
According to Ever Bilena’s chief Sales & Marketing officer Denice Sy-Muñez, it was their first ever big event since the lockdown happened almost two and a half years ago.
Sy-Muñez expressed her gratitude following the reconnection with influencers, editors and users who have played an active role in creating conversations for Ever Bilena.
For Ever Bilena, there’s no one better than AG to be the Filipina brand’s newest face. Denice describes her as “fun, versatile, and relatable — representative of the kind of personality and beauty that Ever Bilena stands for.”
Sy-Muñez stressed that Ever Bilena is for the hardworking, modern Filipinas. “Whether they are stay-at-home moms, career women, college students, or hard working entrepreneurs, we are inspired by our users and by what motivates them.”
“EB continuously tell stories and release innovations that resonate with [EB customers]. We will continue to be affordable because we recognize money is hard earned and we want our users to get every bang for their buck,” said Sy-Muñez.
Gonzaga, on the other hand, narrated that part of her day to day makeup routine consists of EB’s All Day BB cream, the EB Plus shape and set brow liner, EB Pro highlighter in the shade Spotlight, and topping the routine off with her go-to lipstick shade “Toast of New York.”
“This EB lipstick kasi kahit ‘yun lang isuot ko parang complete na look ko.” She likes a “low maintenance” effort for her glammed up looks. Meaning, she wants products that are economical and easy to use, but deliver pigment and quality! Alex adds that her days are usually packed with vlog shoots and TV guestings, so it’s important for her makeup to be set in a way that can make her feel made up but still light and fresh.
Aside from Gonzaga’s press launch, the brand also revealed their newest EB New Plus range at the event and the new line was created to meet the consumers’ clamor for the rewarding feeling of wearing makeup that is also good for the skin.
There’s so much to celebrate with Ever Bilena. From partnering with one of the most popular and sought after endorsers of this generation — Alex Gonzaga – to releasing their newest EB Plus line, which demonstrates the brand’s adaptability in understanding its customers and delivering innovations that resonate with them.