Hand-painted billboards were leading the advertising game long before everything went digital.
Wbur.org states that large scale sign painting was part “of a wave of outdoor advertising popularized by circuses and theaters in the 1800s.”
It went full-scale by the end of the century when almost everything in sight became canvases.
Come year 2000, advertisements have gone mostly digital in response to the rising use of technology.
From the hand-painted billboards to the present LED screens, it’s still about catching attention. Now that people are raring to go out, billboards can make statements shine.
How do you get the consumers’ attention? Brands, companies rely heavily on digital marketing.
DOOH has perfected the art of out-of-home advertising in the Philippines. It leads OOH with its digital, super-premium globally iconic screens situated at ideal locations all over the country.
The billboard company also offers installation, fabrication and conceptualization services. Besides LED billboards, DOOH produces regular billboards, signages for lampposts, and lightboxes.
As outdoor advertising becomes a vital part of mainstream advertising, DOOH offers a distinct market presence that impacts both the advertisers’ and the public’s being.