Southeast Asia’s award-winning mother-and-baby brand Mama’s Choice announced on Friday, 24 February, that celebrity and influencer Andi Manzano-Reyes will be the brand’s first Chief Mama Officer in the Philippines.
As a mother of two and currently pregnant with her third child, Mama’s Choice said that Andi is the perfect fit for the role to drive awareness of the brand’s remarkably safe and natural pregnancy, motherhood, and baby products that have passed the highest standard of testing and certification.
“Partnering with Mama’s choice made me feel like the brand understood me as a mother and all mothers. Knowing our needs and giving us one less thing to worry about,” Andi shared when asked why she chose to partner with the brand.
“As mothers or soon-to-be moms, we worry about a lot of things—from experiencing hormonal and physical changes, running a household, to making sure your kids are growing up healthy. Now that I’m pregnant, I worry, too, about stretch marks,” she said.
“Since I found out I was pregnant, I started using Mama’s Choice as recommended by my mama friends. I use the Stretch Mark Cream and Stretch Mark Serum because both products help with my dry and sensitive skin,” Andi disclosed, adding that the products became part of her routine after showering as they moisturize and soothe her body well.
“I also used to deal with itchiness and soreness while breastfeeding Olivia and Amelia. But now, I have Mama’s Choice Nipple Cream to help relieve my skin. And yes, this is also safe for babies!,” she exclaimed.
Mama’s Choice is dedicated to providing high-quality and safe products for mothers and babies, and Andi’s appointment as Chief Mama Officer will further strengthen the brand’s commitment. With her knowledge of the parenting landscape and passion for advocating for mothers and babies, Mama’s Choice is confident that Andi will bring a fresh perspective and valuable insights to the brand.
“We’re very excited to have Andi on board as our first Chief Mama Officer,” Andrei Salta said, country head of Mama’s Choice Philippines. “We believe Andi is the right choice because of her experience and the positive impact she makes on Pinoy parents.”
As Chief Mama Officer, Andi will not only help to bring the brand forward into the market. “Her passion and active involvement with the parenting community will also provide the brand with actionable insights that we can use to improve our products and better serve our customers. We look forward to the positive impact she will bring to the brand and the community,” Salta added.
Mama’s Choice manufactures and retails safe, natural, and Halal-certified pregnancy, nursing, baby care, and household products that are designed and tested in Singapore for families in Asia.
Mama’s Choice is available in the Southeast Asian markets, including the Philippines, Singapore, Indonesia, Thailand, and Malaysia, via e-commerce platforms and select retailers. In the Philippines, Mama’s Choice is available via Shopee and Lazada.