Eight years after its inception, Lifestrong HairFix continues to innovate its products. It aims to provide the Filipino market a local brand that is globally competitive and that caters to the needs of people in the areas of health, beauty, and wellness.
In line with this, the brand launched its new line called the Hairfix Multiplex Serum Range.
The use of heat, chemicals, bleach, pollutants, and frequent use of hair coloring are common factors that the product line aims to address. It consists of shampoos, conditioners, and treatments to repair and nourish hair.
Carefully crafted in Italy, the Multiplex Serum range has two variants: Hyaluronic Acid with Zinc, and Keratin with Zine. It combines vitamin complex and serum to cater to hair’s evolving needs.
Hyaluronic Acid with Zinc hydrates and repairs dry and enhances power growth for tangled hair. These are scalp-friendly and do not contain harsh chemicals that cause hair problems.
Lifestrong HairFix also carries do-it-yourself haircare solutions for every hair need. It includes hair essentials, hair color, hair treatments, hair styling, and general merchandise — for a complete DIY experience at home.
Brand ambassador
Lifestrong Hairfix taps the multihyphenated Kim Chiu to spread the word on good hair and strands of kindness.
The brand launched a Hair Donation drive, in cooperation with Kim Chiu and Hair for Hope, a charity organization that aims to uplift the lives of cancer patients. Proceeds from this initiative will be used to provide hair wigs.
Kim has managed to maintain luscious and vibrant locks despite her hair’s exposure to several factors.
With her on board, the brand aims to positively influence the lives of many Filipinas and encourage them to take good care of their hair.
Hairfix products are exclusively distributed at Watsons and SM Department stores nationwide.